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Last updated: 05/02/2026

This Cookie Policy explains how Else Group Ltd ("Company", "we", "us", or "our") uses cookies and similar tracking technologies on our website to comply with GDPR and ePrivacy regulations. By using our website, you consent to the practices described herein.

1. WHAT ARE COOKIES?

Cookies are small text files stored on your device that help our website function correctly, improve user experience, and allow us to analyse usage.

We may also use similar technologies such as local storage, pixels, and web beacons.

2. TYPES OF COOKIES WE USE


2.1 Strictly Necessary Cookies

  • Essential for website functionality
  • Cannot be disabled
  • Examples: session cookies, authentication, shopping cart

2.2 Performance & Analytics Cookies

  • Track usage patterns and website performance
  • Help us improve our services
  • Data may be aggregated and anonymized

2.3 Functionality Cookies

  • Remember your preferences (e.g., language, region)
  • Enhance user experience

2.4 Marketing & Advertising Cookies

  • Used for delivering targeted advertising
  • Only deployed with your explicit consent
  • May track browsing across sites

3. THIRD-PARTY COOKIES

We may allow third-party services to place cookies on your device for analytics or marketing purposes. These third parties are required to comply with GDPR and data protection laws.

4. YOUR COOKIE CONSENT

  • Upon first visiting our site, you will be presented with a cookie banner.
  • You may accept all cookies, reject non-essential cookies, or manage your preferences.
  • Consent may be withdrawn at any time by adjusting your preferences in the cookie banner or your browser settings.

5. MANAGING COOKIES

You can control and delete cookies through your browser settings. Instructions vary by browser:

Disabling certain cookies may affect website functionality.

6. DATA RETENTION

  • Session cookies are deleted when you close your browser
  • Persistent cookies remain for the duration stated in the cookie itself, up to a maximum of 24 months unless otherwise required by law

7. COMPLIANCE WITH GDPR & ePrivacy

  • We only place marketing or tracking cookies after obtaining explicit consent.
  • Users may withdraw consent at any time without prejudice.
  • All cookies processing is governed by GDPR principles: lawfulness, fairness, transparency, purpose limitation, and data minimisation.

8. CHANGES TO THIS COOKIE POLICY

We may update this policy to reflect changes to our practices, technologies, or legal requirements. The latest version will always be posted on our website with an updated date.